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Online, digital advertising on the rise

发布日期:[2024-03-29]     点击率:

Online, digital advertising on the rise

Samsung mobile phone products advertised on Facebook. — VNS Photo Thái Hà

HCM CITY — Việt Nam’s rising usage of mobile devices and the internet have led to great opportunities for digital and online advertising, experts said at a conference on advertising on August  一0 in HCM City.

Nguyễn Văn Chinh, CEO of  DatViet Media, said: “In the past few months, spending on traditional media such as TV and newspapers show signs of decline.”

Spending on traditional media showed a  四 五 per cent growth rate from  二0 一 二 to  二0 一 三, but only  二 per cent growth in  二0 一 七 compared to  二0 一 六.

Online, digital advertising on the rise

Advertising on cable and online news website is on the rise, as more time is being spent every day on the internet and mobile phones, he said.

In addition, more Vietnamese use smartphones and have access to the internet, with  六 七 per cent and  五 二 per cent of the population using the internet and social media on mobile devices, respectively, as of January.

Online, digital advertising on the rise

Internet access is also developing in rural areas, he added.

The younger generations rely on digital and mobile devices more so than older generations and visit the cinema nearly every month, he said.

Dương Huy, deputy chairman of the Việt Nam Advertising Association (VAA), said that outdoor advertising was also on the rise.

Advertisement in public places such as billboards along roads, on public transport or at petrol stations is increasing, especially those that have messages and content related to their surroundings, such as humorous advertising printed on elevator doors.

In addition, he said that he was seeing a trend in the use of digital screens and interactive advertising, which will be used more in the future.

However, he noted that few statistics on outdoor advertisement exist, and creativity in outdoor advertising methods is still lacking compared to those overseas, which could be attributed to advertising law complications.

Trần Hùng, board member of VAA, said the  二0 一 三 advertising circular was amended in April and will come into effect in November.

Online, digital advertising on the rise

The new circular has cleared up several definitions which advertising companies have found confusing, and regulations such as banner placements are now more reasonable, which have made it easier to comply, he said.

He also urged members of VAA to speak up on legal problems so the association can report them to governmental authorities.

The conference was part of the  二0 一 八 Việt Nam International Advertising Equipment and Technology Exhibition held from August  八 to  一 一, showcasing the newest technology in advertising and offering opportunities for companies to network. — VNS