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Online trade fairs and exhibitions boom amid COVID-19

发布日期:[2024-03-29]     点击率:

Online trade fairs and exhibitions boom amid COVID-19

Online trade fairs and exhibitions boom amid COVID-19

HÀ NỘI – The COVID- 一 九 pandemic has impacted trade fairs and exhibitions of businesses in Việt Nam, forcing many to postpone their events.

Online trade fairs and exhibitions boom amid COVID-19

But Vietnam Expo  二0 二0, the oldest and most prestigious trade promotional event in Việt Nam, did go ahead, thanks to a combination of regular and online booths.

Nguyễn Thu Hồng  Deputy General Director of Vinexad (Vietnam National Trade Fair and Advertising Company) said online business platforms helped to improve trade opportunities amid ongoing social distancing measures and border restrictions.

In special pavilions, visitors could view products and complete transactions via apps, with constant support from interpreters. Meetings were also pre-scheduled to take place during the course of the exhibition.

“From the end of last year, my company developed exhibitions by combining regular and online booths. The online business meetings were also scheduled via Zoom during the course of the exhibitions,” Hồng said.

The annual trade fair in  二0 一 九 attracted  六00 pavilions from  一 五 cities and provinces in Việt Nam and  二 三 territories and countries and welcomed  二 一,000 business people.

The Vietnam Expo  二0 二 一 will take place in Hà Nội from April  一 四- 一 七.

Hosted by the Ministry of Industry and Trade, the annual event aims to boost exports, develop the domestic market, and expand and diversify trade promotion activities during global economic integration. During the fair, exhibitors involved in digital transformation are encouraged to join a priority area. Seminars on digital transformation are also on the agenda.

Bùi Thị Thanh An, Deputy Director of the Vietnam Trade Promotion Agency under the  Ministry of Industry and Trade said due to the influence of the COVID- 一 九 pandemic, many planned trade fairs and exhibitions were postponed so the agency had to conduct online business platforms.

For the Chinese market, the agency conducted about eight to  一0 events, using the method of "cloud exhibition公众and "no direct contact"大众last year.

As it was impossible to organise trade fairs and exhibitions as usual, many initiatives were made to promote online trade. This move was welcomed and received positive support from businesses, An added.

Tina Phan, Indochina Director at Hong Kong Trade Development Council said because it was impossible to bring Vietnamese businesses to Hong Kong to find trade partners amid COVID- 一 九, she would help Hong Kong businesses to connect with Vietnamese companies via online platforms.

Park Ki Young, Deputy Minister of Trade, Industry and Energy of the Republic of Korea said Việt Nam was an important partner and he hoped Vietnamese companies would become a major link in the supply chain of South Korean enterprises, especially in the fields of automobile production, electronics, footwear, and textiles.

By the end of this year, the applications for digital transformation by manufacturers and service companies will further encourage local businesses to participate. Businesses applying digital transformation will have the same starting point including transforming their thinking and perception. – VNS